Prototyping & Play is Good for Business
December 27, 2009
Partnering with customers with opportunities to play with product prototypes lets business innovate quickly and test satisfaction before going to market. Read how Disney, 3M, Hershey, and Pitney Bowes are using innovation centers to do just this in this article in The New York Times. http://www.nytimes.com/2009/12/27/business/27proto.html?th&emc=th
SERIOUS PLAY 
December 27, 2009 at 11:20 PM
Adrienne,
thanks for mentioning Pitney Bowes. We are very excited about the Customer Innovation Center and the ability to collaborate with customers in ways that were not explored in the printing and mailing industry in the past.
Thanks again.
Aneta Hall
Pitney Bowes
January 1, 2010 at 11:43 AM
Aneta,
Thanks for commenting! Pitney Bowes is taking a very innovative approach. In a recent post on my blog, http://wp.me/pKw1F-2Q, I included a link to a video on the PB website where VP Jim Euchner discusses customer centered innovation initiatives. Happy New Year. Adrienne Gans